As companies recognize the power that consumer reviews have in shaping consumer buying behavior, they are becoming more active in developing marketing methods based on consumer reviews. It is now a reality that consumer reviews and ratings have a positive impact on businesses. Based on this, companies can continuously develop and improve their products. However, there are some problems. First, the prevalence of misleading and deceptive practices such as fake reviews has significantly undermined the authenticity and fairness of consumer rating systems. Second, the development of platforms for sharing offline experiences lags far behind online reviews. Finally, different systems and applications for data collection create challenges in accessing and collecting a wide range of data on random individuals, as well as creating uniform consumer data sets and performing comprehensive data analysis.
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